Cookie Policy

1. Introduction

This Cookie Policy explains how ChainLedger Academy Ltd ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. It describes what cookies are, the categories we use, why we use them, and the choices available to you.

ChainLedger Academy Ltd is registered in England and Wales (Company No. 14823671) with its registered office at 71 Queen Victoria Street, City of London, EC4V 4AY, United Kingdom. If you have questions about this policy, you may contact us at [email protected].

This policy should be read alongside our Privacy Policy, which provides comprehensive information about how we handle personal data.

2. What are cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function correctly, to enhance user experience, and to provide information to website operators.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain than the one you are visiting). They can also be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them manually).

3. Cookie categories we use

We classify cookies into three categories. Each category is described below, along with its purpose, whether consent is required, and how long the cookies are retained.

4. Tracking technologies we use

In addition to cookies, we use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions. This allows us to measure campaign effectiveness. Conversion data may be shared with Google Ads and Meta.

5. How we obtain your consent

When you first visit our website, a cookie consent banner is displayed in the bottom-right corner of the screen. The banner provides three options:

• Accept All: Enables essential, analytics, and marketing cookies.
• Reject Non-Essential: Enables only essential cookies. Analytics and marketing cookies remain inactive.
• Manage Preferences: Opens a panel where you can individually toggle analytics and marketing cookie categories. Essential cookies are always active and cannot be disabled.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Your consent choice is stored in your browser's localStorage for 12 months. If you do not interact with the banner, only essential cookies will be active.

The banner does not block access to website content. You may dismiss it without accepting, in which case only essential cookies remain active.

6. Consent for EEA and UK users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

7. Advertising and analytics technologies

The following advertising and analytics technologies may be active on this site after you provide consent:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Google Tag Manager deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: policies.google.com/technologies/ads

8. Data sharing with advertising partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy at policies.google.com/privacy.
• Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy at facebook.com/privacy/policy.

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

9. How to manage or delete cookies

You have several options for managing cookies:

9.1 Through our cookie consent panel

You can change your cookie preferences at any time by clicking the "Manage Preferences" option in the cookie banner (which reappears when your stored consent expires) or by clearing your browser's localStorage to reset your preference.

9.2 Through your browser settings

Most web browsers allow you to control cookies through their settings. You can typically find these in the "Preferences" or "Settings" menu of your browser. The following links provide guidance for the most common browsers:

• Google Chrome: Settings > Privacy and Security > Cookies
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Apple Safari: Preferences > Privacy
• Microsoft Edge: Settings > Cookies and Site Permissions

Please note that disabling essential cookies may prevent the website from functioning correctly.

9.3 Opting out of personalised advertising

You may opt out of personalised advertising at any time through the following services:

• Google Ads Settings: adssettings.google.com
• Your Online Choices (EU): youronlinechoices.eu
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info
• Meta Ad Preferences: facebook.com/adpreferences

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.

9.4 Google Analytics opt-out

You can opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

10. Withdrawal of consent

You may withdraw consent at any time by clearing cookies via your browser settings, which will reset the consent banner on your next visit. You may also clear your browser's localStorage. Withdrawal does not affect processing that occurred while consent was valid.

11. Retention periods

Cookie retention periods vary by category:

• Essential cookies: Session duration or up to 12 months for preference storage.
• Analytics cookies (Google Analytics 4): Up to 14 months.
• Marketing cookies (Google Ads): Up to 540 days (Google Ads default).
• Marketing cookies (Meta Pixel): Up to 180 days.
• Cookie consent records: 3 years (for audit purposes).

12. Do Not Track signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. There is currently no universal standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can manage tracking through the cookie consent options described above.

13. Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly set cookies for or collect data from minors. If we discover that cookies have been set on a device belonging to a person under 16 without verifiable parental consent, we will take steps to delete the associated data.

14. International data transfers

Cookie data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data.

15. Your rights

If you are located in the EEA or United Kingdom, you have rights under the GDPR and UK GDPR, including the right to:

• Access the data we hold about you (Art. 15)
• Rectify inaccurate or incomplete data (Art. 16)
• Request deletion of your data (Art. 17)
• Restrict processing (Art. 18)
• Data portability (Art. 20)
• Object to processing based on legitimate interest (Art. 21)
• Withdraw consent at any time without penalty (Art. 7.3)

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

16. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page with an updated "Last updated" date. If we make material changes, we will notify you via a banner on our homepage at least 14 days before the changes take effect.

We recommend checking this page periodically to stay informed about how we use cookies.

17. Related policies

For more detailed information about how we handle personal data, please review the following documents:

• Privacy Policy
• Terms of Service
• Disclaimer

18. Contact us

If you have any questions about this Cookie Policy or how we use cookies, you can contact us at: